Snippet: Allu Arjun Hitting Screen As ‘Hero’!

Allu Arjun’s market stamina is known for all Telugus. He has created his own market in Kerala film industry as well.

The Malayalam versions of ‘Bunny’ and ‘Happy’ were released in Kerala. The films ran successfully as well. They consider those films as advanced ones due to heavy budget look in them.

Now Allu Arjun’s ‘Desamuduru’ is also getting dubbed into Malayalam as ‘Hero’. The film is releasing this month. So, Arjun is going to see another hit there in Malayalam.

Allu Arjun Boasts His Loyalty To Ram Charan

Downing the curtains for the assumptions that a competition rift has started between Ram Charan and Allu Arjun, the latter came out with his statements freshly in an interview.

He said, "Vaadu (Ram Charan) chaala intelligent. He (Ram Charan) has great grasping that a dancing step that we learned after practicing for 15 days was done by him in two days. Then I understood the power of genes and blood".

Saying about Ram Charan's relation with him, "My father has been loyal to Chiranjeevi garu. But I will prove that I'm more loyal to Ram Charan. I'm here like this only because of Chiranjeevi garu. Without him I'm no where. Till now I have only one Chiranjeevi garu. But now I have two Chiranjeevis".

He also added saying, "I'm not surprised looking at Ram Charan's dance and fights. I know he will do that way. I also don't say thanks to fans sitting in the status of Chiranjeevi's family member. I'm also a fan here".

That's how Arjun came out with his feelings.

Reel Buzz: It's Not Just Pepsi For Allu Arjun!

After Chiru, Pawan and Mahesh young hero Arjun is joining the bandwagon of endorsing commercial products. But he is going to do in his style. For the first time actor Arjun is set to walk the ramp for a clothes brand that he endorses.
He's got the looks, he's got the physique and he's got attitude. Yet, Allu Arjun has never walked the catwalk before. But that is going to change in next month. Next month Arjun will model for clothes by a top company brand that he endorses. He will be part of a fashion show co-ordinated by top designer of Mumbai.
The best of the glitzy evening will be saved for the last when Arjun will walk the ramp as the closing act of the fashion show.
While Arjun denies the whole thing but sources say he is looking forward to it because he likes to take on different challenges.
Meanwhile he has started working for his Dil Raju's film in which he will be seen in a different look.
Well, Arjun is also endorsing Pepsi.

Snippet: Allu Arjun doesn't discuss his girl

The lover boy characters that Allu Arjun played in 'Arya" and "Desamuduru" are far from his real life character.

Besides acting in films, Arjun is deeply passionate about photography. He is particularly fond of still photography. Taking pictures is something he has been doing for many years now.

Arjun says that deep down he is a shy and reserved person who hates to talk about his intimate feelings and about the people he is close to. This is where photography fills the gap.

The actor says this hobby gives him an emotional release.

"I find it very hard to talk about my relationships…that's where the photography in me surfaces. It helps me to exteriorize my thoughts," Arjun adds that he takes photos only for himself and has no intention of publishing them or even showing them to anyone.

On the movie front, Arjun is extremely excited about being part of the forthcoming Dil Raju's Film directed by Bommarillu Bhaskar.

Pawan Kalyan, Allu Aravind And Allu Arjun at Blood Bank Album

Buzz: Allu Arjun Signs On Rs 7 Cr Deal?

Now Allu Arjun is taking the path of Pawan Kalyan by becoming the brand ambassador of Pepsi. That way he is also entering into the list of big league heroes. Grapevine says that Allu Arjun signed on a contract of Rs 7 Cr for three years to endorse the brand.

That's really a big fat pay for Allu Arjun if this is true. It can also be called as an example for growing mass appeal and youth icon image of Allu Arjun.

Pepsi also preferred a perfect youth icon to promote the brand as Mahesh Babu is there as its counter part with Thumbs Up. It is also said that Pepsi is going to be promoted with the macho look of Allu Arjun.

Allu Arjun in Hindi Film As 'Ek Jwalamukhi'

This may be the second time Himesh Reshammiya is being mentioned in these columns today, but hey, the man is the talk of the town right now.

Coming to the point, his film was released this Saturday and his heroine is Hansika Motwani, someone in our Telugu industry would love to take credit for introducing to the big screen. Now the girl herself is not new to the movie camera having been a child actor, but her first movie break as lead came with Allu Arjun’s ‘Desamuduru.’ And it looks like Tollywood is trying to make this point comprehensively. What else would explain dubbing ‘Desamuduru’ into Hindi and releasing it as ‘Ek Jwalamukhi’ in northern India? Talk about beating the dubbing competition!

Pics : Allu Arjun's New Look