Screen Talk: Happy Dallas = NJ + Bay Area

On Friday 28th September Sekhar Kammula’s Happy Days created a new record with the biggest ever attendance for a telugu movie in USA. Dallas telugu movie market is typically about 50% of the NJ and about 40% of Bay area markets. On Friday 500 watched Happy Days in bay area and about 700 in NJ. 1157 people watched it in Dallas, which means almost the number which is equal to NJ and Bay area put together( 500+700=1200). It is just unprecedented and happened on the same day the hyped ‘Chirutha’ got released.