Spotlight: Is Sivaji A Hit Or Flop?

Now this is the most inquisitive one that many are willing to know. The much hyped film in recent days, 'Sivaji' released yesterday and the result is with mixed opinions. Some say it's down and some say it's good. The other segment says that it runs with the Rajni factor. On a whole we can term it as the film that hasn't reached the expectations of majority people. It is a known factor that big budget films aim at quick recovery but not wait for 100 days celebration.

The interesting part of Sivaji business is that the film made profits much before the release of the film in the form of Satellite rights, distribution rights etc. "It is both distributors and exhibitors who suffer losses if a movie does not run well at the box office," Bellamkonda Suresh who bought the Andhra Pradesh rights of Sivaji. It is sure but in the matter of Sivai many theatre have sold out the tickets 1 week in advance making housefuls with all shows. That way the film proved to be a safe one for many exhibitors as well. It is the arrangement between the exhibitor and distributor that decides the fate of each other. Many times distributor compensates the loss incurred by exhibitors when there is lack of audiences. In that case distributors will be at loss. There were instances in the past that loss incurred by distributors with 'Baba' was compensated by producers who bought AP rights. Similar way when Johnny was flopped Pawan Kalyan filled the loss. But those things happen very rare.

Now coming to the point, the ones who were worried in big way are fans those watched the film with high expectations. It is also true that although expectations are not reached the film is not something to be shunned as entertaining factors are grooved in appropriately.

A segment of audiences say that the film will be like AR Rehman's music and it will enter into the heads of people like slow poison. They also recall the plight of Chandramukhi in initial days that was low. The film picked up only slowly. Similar way they say that Sivaji will also pick up.

Wait and see what happens.