Comparison Between 'Chirutha' and 'Happy Days'

There appears to be only one formula to get big openings for small films. It is sure that big films need not have very big pre-release publicity. If they do, that adds a little extent for the openings. But small films definitely need publicity. Many small directors and producers assume that the audiences would gush into theaters if they arrange for 4 press meets and 40 posters before the release. Today, even distributors are not coming forward for such hype. The only thing that pumps in life for the collections of any film is 'good mouth publicity'. That is possible only when the film comes out well. Small directors and producers have no other way other than making films in very interesting way. Right story, right screenplay and right interesting element are the core points for success. All this makes a film get good collections.

Just comparing between 'Chirutha' and 'Happy Days', the former has one and only interest point-that is the introduction of Chiranjeevi's son. That brought very big openings but eventually due to the lack of proper story line it is turning off. On the other hand, in 'Happy Days' there are no stars and there are no sons of big stars. All are new faces and new names except Sekhar Kammula. But still the film is ruling the roost. The only interest element for its success is the talk that says, 'a very good movie'.

One thing is straight- Sekhar Kammula brought interest on his film from the beginning by announcing 'Talent Search', then tied up with corporate sponsorships. He got right casting, able to extract melodious music from Mickey, and then released the film in overseas first. 'Chirutha' pulled interest of people by not showing the face of Ram Charan in any trailer before the release of the film.

Both films opened well. Chirutha bagged huge collections because of the hype and number of prints then fell flat, but at the end Happy Days sustained!!