Screen Talk: Happy Days For Big Music!

Sekhar Kammula makes a difference with each movie. He did again with Happy Days.

Reliance Adlab’s Big Music has grabbed Audio rights of “Happy Days”. A corporate media giant like Reliance choosing Happy Days to debut into the Telugu audio market speaks volumes about the confidence reliance has in Sekhar Kammula and his ability to bring out the best in Music directors he works with. Grapevine sources mention that Happy days Audio rights were sold at a good price in this dead audio market. In addition, Reliance gave a great promotion deal for Happy days. Audio is expected to be release on august 10th.

Readers might be aware that Sekhar Partnered with Pantaloons for Happy Days which provides costumes and promotion. Sekhar is a guy who does not care about hype and hoopla that is common with movie industry. Sekhar shot Happy days in a very low profile, completed shooting last week and is striking significant corporate deals. It looks like sekhar will have table profit, before his theatrical rights are sold in AP. Overseas market and satellite rights are in great demand as we speak. Sekhar films have tremendous NRI market and everybody is waiting for Happy Days. There is no doubt, his simple ways of bringing good moments in life to celluloid has caught the attention of movie lovers. With no stars, sets, big names, Sekhar Kammula films bring fresh perspective to telugu movie industry.

Let’s wish Sekhar Kammula and Happy Days a great success!!