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Friday, July 20, 2007

Spotlight: Satellite Rates Running In Crores

Satellite rights have become the biggest source of income for film producers now. Gone are the days where the producers have to rely only on the tickets sale at the box office counter. Intelligent producers are earning in the form of DVD rights, audio rights and above all the satellite rights.
ZEE TV has become the lion in bagging satellite rights by competing with MAA and Gemini channels.
Pokiri was sold out to MAA at Rs 1.08 Cr.
ZEE TV bagged Sainikidu, Annavaram, Munna at Rs 1.3 Cr each. AMAV was sold at whopping 1.4 Cr. And Dubai Seenu was gone at Rs 1.1 Cr.
Last year MAA TV bagged Chiranjeevi's Stalin at Rs 1.5 Cr. Now freshly the same MAA TV bagged the satellite rights of 'Yamadonga' at Rs 1.75 Cr as per the sources.
Fresh news says that Jagapathi Babu's films are also getting huge rate of Rs 1 Cr and above for satellite rights.
That is the magic of satellite rights which is making the budget of films also high.

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